Why does a ceramics company prioritize its content through social media? Never follow the herd!
(The following chart analyzes the pros and cons.)
Why not launch your own media outlet that builds your «authority» in the business?
It should be useful throughout Latin America, less expensive, easy to remember, and make it so the consumer knows what it’s about before visiting the website. (Example: porcelanato.com)
“This is a very complicated world, it’s a very noisy world and we’re not going to get a chance to get people to remember much about us. No company, and so we have to be really clear on what we want them to know about us.” Steve Jobs
A user pays more attention to a company website than to the Facebook, Instagram, YouTube, TikTok of that same company.
A user remembers a visit to an exclusive showroom more than to the company’s stand at a fair.
There are fewer opportunities to differentiate yourself on social media than on a company site.
The focus should be on your own sites. On the quality and depth of contacts.
Any promotional action on social media should then lead to the company site. On the contrary, on your own site, you will avoid putting links of the type «visit our social media», because they are not ours, and that is where the competition lives.
“This is a very complicated world, it’s a very noisy world
Marketing on your own domains!!!
Author: Julio Sol
