Build.com  – In 2000 Chris Fiedland and David Boctor, started FaucetDirect.com, then come LightingDirect.com ImprovementDirect.com. 

 In 2007, the company was sold to Wolseley Int., the world’s largest trade distributor of plumbing and heating products.

In 2010 rebranded the company to Build.com and became the second largest online home improvement retailer.

Wolseley annual report 2015:  «Build.com, our B2C e-commerce business, continued to grow very strongly throughout the year». 

Group revenue: 13,300m  pound sterling.

B2C revenue: 5% of ongoing 2015 revenue.


founded in 2004 by Ian Monk, the company started with a small website: bathroomrevolutions.co.uk selling mirrors online.

In 2010 Received funding from Dawn Capital and rebranded to Bathrooms.com

In 2013 they started selling in Europe.

It is remarkable that strategic investors (final buyers) and capital partners insist on rebranding with strategic domains.

e-commerce + physical retail

Tegels.com   –  Henk Smits started «Smit Tegel Nattursteen Projecten» as a ceramic tile and natural stone distributor in 1959.  His sons Marco and Roel, rebranded to tegels.com


cocinas.com  – After many years of experience in kitchen furniture, in 2010 Ignazio Urrutia launched cocinas.com – developing a franchise network.

e-commerce with partners

Moebel.de  – with over 1,000,000 listed products from more than 250 different online shops is one of the largest German specialized search engines in the fields of furniture, furnishing and living.   moebel=möbel

website + physical retail

Marble.com  – All Granite and Marble Corp take advantage of marble.com

guides & magazines

Kitchens.com   – It is a comprehensive consumer resource on kitchen design.

Porcellanato.com  – want to be a valuable research tool for consumers and shoppers.


Domain name forwarding: allows you to redirect multiple domain names to a single Web address.

Author: Julio Sol